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Dealers, as the largest domestic commercial circulation of an ethnic group, their business success and failures in promoting the industry, reference is very clear. The current business environment, more and more domestic large distributors, but there are many dealers after years of development, but do not know, after settling the future development direction and do not know how to win their own road of sustainable development, with the Over time, many dealers did this mound, a commercial river of passing.
Analysis of the current operating conditions of existing distributors, we find the following situation is more common:
1, the strong stronger and the weak weaker;
Dealers like the current polarization of rich and poor divide in society, like walking across the boundaries become increasingly evident. Rise up around the big dealers reach out to the manufacturing industry, down to control more and more retail outlets, and even some dealers on the terminal with the control Huan built strong consumer databases to do business directly to consumers body. No matter what industry, such dealers in the country, more and more at the local level, the business of the much overlooked monopolistic tendencies.
Corresponding dealer is also more opportunity because there is no or limited grasp the reasons for their vision, business is increasingly difficult, always lamented the difficult business environment and large unsatisfactory.
2, declining business relations;
One or two relationships can support a store, which in the past is often seen as a business phenomenon. With the domestic business practices, and the popularization of information, the owner of this relationship found that simply can not maintain the business relationship between the long-term, because they have to take care of all aspects, not one person has inherent. Meanwhile, the relations themselves should also take into account the social response, do not explicit the relationship between the business that everyone hates.
3, closely following the big brands, big dealers up enterprise development, business and more stable;
If you follow now to be called the big brands and large enterprises to continue doing business, then you scratch the top, if not the local business elite, at least your local leaders in their respective professions, or you Jiugen these large enterprises, Big brands Baihun the. China From EMKT.com.cn nearly 10 years of development in the world is obvious to all, the rise of the major brands are so widely acclaimed for the speed, since this gold for 10 years with a large number of business favoritism dealer.
Of course, if the cooperation is still the case, even if profits are reduced, but the stability of the business is beyond doubt.
4, trap-style opportunity for dealers increasingly hard to prevent
Opportunities, and pitfalls naturally more numerous. Presents the annual rum numerous opportunities, but also to many eyes flower dealers fall into the trap.
Dealer`s self-confidence is great, but the real opportunity has always been and wisdom accumulated by the early obtained, not by people coming into our house, and understand this truth, distributor opportunities, may be clever grasp of many.
5, content with the small-scale thinking was embodied in the sweeping views of the majority of dealers;
With more money, but there is no dealer momentum, and more dealers are wondering how to keep the fruits of this victory can be. The problem is you do not want development, and manufacturers, brands want to have greater development ah, so that these dealers are not even content with the existing business also could not restrain, because for many years into the business to get rich others tool.
Years ago, I know a dealer to do business in 10 years ago, vibrant, and each year hundreds of thousands of profit in those days was a considerable number, as conditions improve, he went out to run the business more and more power small, each year hundreds of thousands of wanted to hold onto the profits that can live, the business has made little headway. Over time, manufacturers gradually lifted his dealership, he did return to the previous batches shipped by rail on the cheap, business increasingly difficult, expected in the small rich are becoming more and more difficult because business has not increased, but the business and living costs increased.
6, a team, have developed their business has surpassed the target of the dealers a competitive edge;
Started by family-run shop is that most dealers in the prelude to the Distribution industry, but business has a certain size to break through bottlenecks after the dealer must have their own stable team of distributors.
In addition, the start set clear development objectives of the dealer three to five years or to reach the target, or it is not very far from the goal, the pace of development is not an ordinary dealer can match.
7, on their own markets and consumers, the profound insight and understand their hobby dealer market, more and more powerful voice on the manufacturer`s ability to counter the strong;
Dealers rely on to eat? By the network? Rely on funds? By a network of contacts? Were not wrong. But the dealer should be to really rely on the market in which consumers understand. Words the average person may not understand that dealers will learn a steady stream of financial resources by this win, but will let manufacturers around you to give you the resources you invest you earn one pours.
8, soliciting sesame seeds watermelon dealers are still many products do not clear the main line;
Good high Wucheng far is our common problem. The hands of the existing brands are not treasure, always feel than rival brands distributed by his good, busy with the introduction of new brands every year, often is to do some sorting sesame seeds watermelon thing. To know that a brand is really easy to do, we, like the day after dealers, distributors themselves how difficult it actually in the end one knows. |
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